Dharaa
Sarees • Sustainable Fashion
Dharaa by Smriti is a homegrown clothing brand deeply rooted in the rich heritage of textiles. They believe in creating beautiful and meaningful garments that respect both people and the planet. They design and create timeless, handcrafted clothing that celebrates the artistry of traditional Indian weaving.
Discovery:
How do you make sustainable sarees feel desirable to a new generation without losing the cultural significance and timeless appeal of the garment?
Our Way:
Explore full Case Study on our Behance. Click the button below.
“Our work led to a brand that brings conscious choices and cultural heritage together, making the timeless saree at the centre of culture & sustainability.”